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In The Beginning, Abbott And Costello...

In 1946, Lou Costello (Abbott's partner) asked Billie Bloch if her little boy could stay in Hollywood to learn the trade. Billie thought that was a terrible idea, and declined. Today, Rich Bloch is one of the busiest corporate entertainers, MC's and toastmasters in the world, and Billie would have been proud.

Rabbits, Cards and Homework...

Rich began working in a New Jersey magic shop at age 7, first as chief rabbit cage cleaner, then demonstrator. He met many of magic's notables at that time, and was invited to be the assistant to TV's Magic Clown, Dick DuBois, on the DuMont TV Network in New York.

And The Roar Of The Greasepaint...

Rich's love of theater, and his position as magic consultant to the Folger Shakespeare Theater at the Library of Congress, led Orson Welles to tap Rich as his writer for a TV special, "Time and Chance". Rich and Welles collaborated on that as well as numerous Welles appearances on the Johnny Carson and Merv Griffin shows.

Rich is also an inventor of illusions, with magicians all over the globe utilizing his techniques and apparatus, including David Copperfield, Siegfried and Roy, and during their lifetimes, Harry Blackstone Jr. and Doug Henning. Orson Welles called Rich "An Edison of Magic."

But magic performing is never far from the center of Rich's heart. He performs regularly as a featured guest in reviews at Las Vegas’ Golden Nugget, Sahara, and Flamingo Hotels, with appearances, as well, at the Tropicana, Rio, Monte Carlo, Venetian and Mirage hotels. He is a featured entertainer on a wide variety of cruise lines, and a favorite headliner (and 2002 nominee for Stage Magician of the Year) at Hollywood's famed Magic Castle.

The Right Place, The Right Time...

As reported by the "Washington Times," during a 1996 world tour (Asia, South Africa and Europe) Rich performed his most dazzling effect. At a dinner reception before a theater performance in Nagoya, Japan, he was asked to perform an impromptu effect. He borrowed a deck of cards and invited a young lady with long, hanging earrings to assist him. As he admonished her to "Listen carefully" he gestured by pulling on his earlobe. At that moment, one of the woman's earrings unexpectedly dropped to the floor. The crowd gasped, then rose to its feet with a thundering ovation. Rich put away the cards, bowed and sat down. Rich noted to the reporter "I could have started a new religion." Billie would have cheered.